Habanero was one of the first providers to include our catalog of free online slots and even today their slot machines are among the most played by our users. For this reason we reached out to bang geek , Business Development Executive at Habanero for over two years now, to chat and get to know this developer better.
Habanero is a software house with more than ten years of activity and their catalog includes slot games, table games and video poker for over 100 games. They have business in 16 different markets, from Europe to Asia, but not only. Habanero recently signed a landmark agreement with Betway Africa, ensuring distribution of its games on the continent as well. In addition, the Latin American market also presents many development opportunities for this operator.
With a bang we’re talking about Habanero ‘s international success https://timberbridgeusa.com/, the reason that led them to this international expansion, but we also ask for some previews and news!
Hi bro! How would you describe your mission? Do you have a certain philosophy when producing your game?
Our mission is to offer the best products and services to our operators by catering to slots and table game fans, and we believe that the core of a great product always boils down to math and gameplay.
We focus on producing approximately one new release every month with the help of a dedicated workforce to provide the best user experience possible, ensuring that the math used is original, and the graphics and sound are flawless.
You currently have business in Europe and recently you strengthened your position also in Africa with an important agreement with Betway Africa. What is the biggest difference you notice in such a heterogeneous market at the marketing level?
At Habanero, experience shows us that a truly great game can be popular wherever it is played, regardless of the unique culture exhibited in different regions around the world. Take our timeless hit Scopa for example – it was loved by everyone in Italy when it launched in 2020 because it represents the classic and timeless card game that Italians know and love.
Nonetheless, we didn’t expect it to explode like that, with everyone outside of Italy in the global market loving this game as it provides an in-depth understanding of the culture of one of the world’s most interesting countries and an iconic tourist destination.
Like I said, this isn’t about localized marketing, but more about creating an experience that can be recognized and enjoyed by every player around the world, giving them a true taste of the beautiful world of Habanero.
In terms of content, have you noticed the differences between one market and another? Do you think there is any particular difference in what LatAm and European players like for example?
At LatAm, the legacy of land-based casinos is even stronger than in Europe, so for now, classic games and table games are more popular in LatAm than in Europe because they represent the heritage of the land that players are very familiar with.
In most of Europe, more mature markets require that the RTP of Casino products is higher than in LatAm. However, this does not mean that LatAm players are used to lower RTPs, rather it indicates that they are more accustomed to land-based payout rates. Therefore, LatAm viewers are more used to a product that feels different and are therefore less demanding of a higher RTP.